The advertising for the shoe premiered on the Adidas Original Facebook page on June 14 with the caption:
“Got a sneaker game so hot you lock your kicks to your ankles?”
“Wow obviously there was no one of color in the room when the marketing/product team ok’d this,” said a commenter identifying herself as MsRodwell on nicekicks.com.
Adidas defended the shoe’s designer Jeremy Scott by saying that he was just being “quirky” and “lighthearted,” but Rev. Jesse Jackson is but one of the leaders in the Black community who disagrees:
“The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive,” Jackson said in a statement Monday.
2 Esdras 16:42
He that occupieth merchandise as he that hath no profit by it and he that buildeth as he that shall not dwell therein
2Pe 2:3 And through covetousness shall they with feigned words make merchandise of you:
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